Bachelor of Arts in Mass Communication Online

Cultivate strong research, writing, critical-thinking, and ethical reasoning skills in an engaging online environment that prepares you to be a socially responsible media professional.

Apply by: 8/12/24
Start class: 8/26/24
Apply Now

Program Overview

Gain career-relevant credentials with the mass communication B.A.

Build a broad framework of advertising, digital media, journalism, and public relations with the 100% online Bachelor of Arts in Mass Communication program at Texas State University. Learn how messages affect human behavior. Curriculum covers research and writing for media and public relations that can be applied to various fields; visual communication; freelancing; media law; and designing, editing, and managing content.

Choose the minor that best matches your goals and engage in collaborative projects with diverse peers. Our industry-leading faculty bring cutting-edge knowledge into the online classroom, providing you with invaluable real-world applications. Enroll in this accredited program and learn to storytell with strategy and purpose.

As a student of this mass communication B.A. online program, you will learn how to:

  • Understand the foundations and major principles of mass communication and the laws governing journalism, advertising, electronic media, and public relations
  • Create media messages that address all major forms of media, including electronic, journalism, public relations, and digital
  • Comprehend the effects of the internet and related technologies on the fields of journalism, interactive advertising and public relations, search engines, personal branding, social networking, and mobile platforms
  • Understand the foundations and major principles of mass communication and the laws governing journalism, advertising, electronic media, and public relations
  • Create media messages that address all major forms of media, including electronic, journalism, public relations, and digital
  • Comprehend the effects of the internet and related technologies on the fields of journalism, interactive advertising and public relations, search engines, personal branding, social networking, and mobile platforms

Also available:

We offer a variety of student-centered online degrees that can help you advance. Explore other undergraduate programs.

Per credit hour $404*
Transfer Credits Up to 90
Credit Hours 120

Accreditation

Accrediting Council on Education in Journalism and Mass Communication logo

The Bachelor of Arts in Mass Communication program at Texas State University is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Texas State University is one of only three public universities accredited by ACEJMC in the state of Texas. http://www.acejmc.org/

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Need More Information?

Call 833.690.1245 today!

Call 833.690.1245 today!

Tuition

Achieve your education goals comfortably with pay-by-the-course tuition

Tuition for the Bachelor of Arts in Mass Communication online degree is affordable and paid by the course, so you can achieve your academic goals while remaining within your budget.

Tuition breakdown

Per course $1,212
Per Credit Hour $404*

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

0
90
Transfer Credits: 0
Your Estimated Tuition: $Your Estimated Tuition:
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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's Texas State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

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Calendar

Use these dates and deadlines to plan your degree completion

The Texas State B.A. in Mass Communication is delivered in a convenient online learning format that offers maximum flexibility for working adults like you. Choose the start date that fits your goals.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 1 20248/26/248/12/248/19/248/26/248/26/2410/14/248 weeks
Fall 2 202410/15/2410/1/2410/8/2410/15/2410/15/2412/6/248 weeks
Spring 1 20251/13/2512/30/241/6/251/13/251/13/253/3/258 weeks
Spring 2 20253/4/252/18/252/25/253/4/253/4/255/7/258 weeks

Now Enrolling

Apply by 8/12/24
Start Class 8/26/24

Admissions

Learn about the mass communication bachelor’s admission requirements

Apply to the online B.A. in Mass Communication program quickly and easily with our streamlined admission process. Review the admission requirements below and take the next step toward your professional goals.


To be eligible to earn your B.A. in Mass Communication online from Texas State University, you must:

  • Submit a completed application and all supporting documents—including official transcripts from your high school and any postsecondary institutions attended—to the Office of Undergraduate Admissions by the stated document deadline
  • Pay the nonrefundable application fee of $75
  • Be eligible to re-enter all colleges and/or universities previously attended

High school graduates who plan to attend Texas State the semester after high school graduation (not including summer sessions) regardless of how many dual credit or transferable college credits earned, are considered an entering freshman.

Freshmen must do the following to qualify for admission to Texas State University:

  • Receive a diploma from an accredited high school
    • We recommend students complete the following curriculum:
      • 4 credits of English, 4 credits of mathematics, 4 credits of science, 3 credits of social studies and 2 credits of a language other than English
  • ACT and SAT test scores are not required for applicants ranked in the top 75% of their graduating class.
  • Applicants who do not meet assured admission, or do not submit test scores, will be reviewed holistically. All students ranked in the fourth quartile of their class must submit scores that meet assured admission standards for admission.
  • Submit your high school transcripts by mail or via Parchment, Naviance, National Student Clearinghouse.

Transfer students must meet these requirements:

  • 14 or fewer credit hours: minimum 2.0 GPA in all transferable course work plus meet freshman admission standards
  • 15-29 credit hours: minimum 2.5 GPA in all transferable course work
  • 30 or more credit hours: minimum 2.25 GPA in all transferable course work
  • Be at least one full semester out of high school and eligible to return to all postsecondary institutions previously attended

Transcripts may be sent electronically to [email protected] or mailed to:

Texas State University
Undergraduate Admissions
429 N. Guadalupe St.
San Marcos, TX 78666

School of Journalism and Mass Communication admission:

Any student admitted to Texas State may declare and be admitted to the mass communication program under a temporary status known as “pre-mass communication.” Once you have accumulated at least 30 credit hours and meet the requirements outlined below, you will be admitted to the school in full-major status. You will not be admitted to the major if you fail to meet these requirements.

  • Minimum 2.25 overall GPA
  • C or higher grade in MC 1301

Admission Requirements

  • High school diploma
  • Online application
  • Official transcripts

Courses

Texas State’s mass communication B.A. features compelling curriculum

To graduate from the B.A. Mass Communication online degree program, you must complete a total of 120 credit hours, including 42 credit hours of general education courses and 40 credit hours of core courses. Additional required elective credit hours are selected with an advisor as needed to meet university graduation requirements.

Students must take 42 credit hours of general education courses to meet the degree plan requirements.

Students must take the following courses. Students will select one of the following: MC 3117 Freelancing for Media Professionals OR MC 3118 Careers in Media.

Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the mass media and other areas of mass communication designed to acquaint the student with the field of communication and what it offers.
Duration: 8 Weeks weeks
Credit Hours: 3
This course is an introduction to the major forms of Media Writing: electronic media, journalism and digital.
Duration: 8 Weeks weeks
Credit Hours: 3
This course offers an examination of the roles of the mass media in American society, including an analysis of the philosophical basis of media structure; mass media as business; media effects of public issues, morals and tastes; and other contemporary issues within a global media context.
Duration: 8 Weeks weeks
Credit Hours: 3
Students study the principles, techniques and problems of social science research and digital analytics as they relate to the planning and evaluation of strategic communication.
Duration: 8 Weeks weeks
Credit Hours: 3
This course studies the principles, theories, and language of visual communication, emphasizing the evaluation and use of images in mass media. It is designed to help you integrate words and pictures in mass communication and to gain a greater appreciation of our visual world.
Duration: 8 Weeks weeks
Credit Hours: 3
This course is the study and application of advanced principles of media design including: basic design principles, typography, color, photography, video, and multimedia.
Duration: 8 Weeks weeks
Credit Hours: 3
Students will be introduced to topics related to digital/online media and mass communication. Course covers the effects of the Internet and related technologies on the fields of journalism, interactive advertising and public relations, search engines, personal branding, social networking and mobile platforms.
Duration: 8 Weeks weeks
Credit Hours: 3
This is the introductory course for the public relations sequence. Students will explore the functions of public relations in the digital age in the development of strategic communications for corporations, companies, government offices, non-profit organizations and public relations agencies.
Duration: 8 Weeks weeks
Credit Hours: 3
This course provides students with the knowledge and skills necessary to present themselves and their creative ideas in a professional and strategic way. This course provides students skills for creative and strategic presentations, business etiquette, business communications/writing, job search skills/tactics and professional self-promotion with the Strategic Communications industry.
Duration: 8 Weeks weeks
Credit Hours: 3
In this course students will incorporate words, images, sound and data into storytelling across platforms. This course tightens the focus on audience, accuracy, meaning, logic, organization, style and form.
Duration: 8 Weeks weeks
Credit Hours: 3
A study of the predominant theories of communication, including mass media effects, functions and controls.
Duration: 8 Weeks weeks
Credit Hours: 3
This course offers a study of law governing journalism, advertising, electronic media and public relations. Restricted to junior standing.
Duration: 8 Weeks weeks
Credit Hours: 1
This course allows students to engage in career exploration in the media professions.
Duration: 8 Weeks weeks
Credit Hours: 3
This course is a senior portfolio course integrating a variety of mass communication skills to produce a substantial project or research for the Mass Communication major capstone. Students work with the guidance of their supervising professor to complete the project or research.
Duration: 8 Weeks weeks
Credit Hours: 1
This course provides a practical overview of business topics related to all media and communication fields. Students learn the art of freelancing, networking, negotiating and other topics designed to assist in developing their career.

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