Master of Arts in Strategic Communication Online

Develop the expertise to lead communication strategy with confidence. This master’s degree in strategic communication online program explores team leadership, digital strategy, and data insights to prepare you for high-impact roles across today’s evolving media landscape.

Apply by: 9/30/25
Start class: 10/14/25
Apply Now

Program Overview

Accelerate your professional growth with the online M.A. in Strategic Communication program from Texas State

Sharpen your ability to analyze communication challenges, craft impactful messages, and navigate complex challenges with the accelerated online Master of Arts in Strategic Communication program from Texas State University. Blend theory with practical application as you build expertise in messaging, organizational communication, and ethical decision-making while mastering key strategies in leadership, research, and crisis response. All students completing the degree are eligible to receive a Certificate in Corporate Communication and Training.

Explore digital strategies, including social media campaigns and data analytics, with an emphasis on real-world results. Through immersive, hands-on projects, you will develop strategic communication plans that have an immediate impact. This 100% online program—with multiple start dates and a format built for working professionals—enables you to advance your career without putting it on hold.

As a student of this master’s degree in strategic communication online program, you will learn how to:

  • Develop and lead communication strategies using data and research
  • Apply ethical principles in communication decision-making
  • Use digital tools to reach and engage diverse audiences
  • Analyze communication data to inform strategy
  • Manage communication challenges and crises across media platforms
As a student of this master’s degree in strategic communication online program, you will learn how to:
  • Develop and lead communication strategies using data and research
  • Apply ethical principles in communication decision-making
  • Use digital tools to reach and engage diverse audiences
  • Analyze communication data to inform strategy
  • Manage communication challenges and crises across media platforms

Career opportunities for the M.A. in Strategic Communication include:

  • Communications Manager
  • Public Relations Specialist
  • Corporate Trainer or Communication Consultant
  • Social Media or Content Marketing Manager
Career opportunities for the M.A. in Strategic Communication include:
  • Communications Manager
  • Public Relations Specialist
  • Corporate Trainer or Communication Consultant
  • Social Media or Content Marketing Manager

Also available:

We offer a variety of student-centered online degrees that can help you advance. Explore other graduate programs.

Total Tuition $14,970*
Duration As few as 12 months
Credit Hours 30
Apply Now

Need More Information?

Call 833.690.1245 today!

Call 833.690.1245 today!

Tuition

Plan ahead with pay-as-you-go tuition

Tuition for the M.A. in Strategic Communication online program is affordable and paid by the course, so you can achieve your academic goals while remaining within your budget.

View full tuition

Program Per Credit Hour Per Course Per Program
M.A. in StratComm $499 $1,497 $14,970*

*Tuition and fees are subject to change by legislative or Board of Regents action; changes become effective on the date of enactment. For more information, please visit https://onestop.txst.edu/cost-payments/cost-attendance.html.

Tuition breakdown

Total Tuition $14,970*
Per Credit Hour $499

Ready to take the next step
toward earning your degree?

Apply Now

Calendar

Know the important dates for your online M.A. in Strategic Communication program

The Texas State master’s degree in strategic communication is delivered in a convenient online learning format that offers maximum flexibility for working adults like you. Choose the start date that fits your goals.

View Full Calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 2 202510/14/259/30/2510/7/2510/14/2510/14/2512/12/258 weeks

Now Enrolling

Apply by 9/30/25
Start Class 10/14/25

Admissions

How to apply to the online M.A. in Strategic Communication program

Apply to the online M.A. in Strategic Communication program quickly and easily with our streamlined admission process. Review the admission requirements below and take the next step toward your professional goals.

View all admission requirements

University admission:

To be eligible to earn your master’s degree in strategic communication online from Texas State University, you must have the following:

  • Completed online application
  • Nonrefundable application fee of $55 ($90 for international*)
  • Baccalaureate degree from a regionally accredited university
  • Copy of official transcripts from each institution where course credit was granted
  • Minimum 2.75 GPA overall GPA or 2.75 GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
  • Statement of purpose describing your background, career goals and what you hope to achieve by completing the program
  • Approved English Proficiency Exam Scores:
    • Applicants are required to submit an approved English proficiency exam score that meets the minimum program requirements below unless they have earned a bachelor’s degree or higher from a regionally accredited U.S. institution or the equivalent from a country on our exempt countries list.
      • Official TOEFL iBT scores required with a 100 overall
      • Official PTE scores required with a 68 overall
      • Official IELTS (academic) scores required with a 6.5 overall and minimum individual module scores of 7.0
      • Official Duolingo Scores required with a 110 overall
      • Official TOEFL Essentials scores required with an 8.5 overall

Transcripts may be sent electronically to [email protected] or mailed to:

TXST One Stop
Texas State University – Graduate Admissions
601 University Dr.
San Marcos, TX 78666

*Texas State defines an on-campus international student as anyone with a nonimmigrant visa status, including H-1B visa holders, or those seeking a visa to enroll. If you are not a U.S. citizen, permanent resident, refugee, or asylee, you will be classified as an international applicant.

An online international student is someone who holds citizenship in another country, is not a U.S. permanent resident, and resides outside the U.S. while enrolling in an online program.

Students who are not on a visa but are graduating from a Texas high school after three years in residence are considered domestic applicants.

If you are a U.S. citizen, permanent resident, refugee, or asylee, you are considered a domestic applicant.

Admission Requirements

  • Minimum 2.75 GPA
  • No GMAT or GRE required
  • Official transcripts

Courses

Discover the online master’s degree in strategic communication curriculum

To graduate from the master’s degree in strategic communication online program, you must complete a total of 30 credit hours.

Expand All
Duration: 8 Weeks weeks
Credit Hours: 3
An analysis of theories of persuasion. Emphasis placed on understanding established theories of attitude formation and change, contemporary persuasion, research, and the application of persuasion theory.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines organizational communication theory and research in applied organizational contexts. Provides communication professionals with an analytical framework for improving communication.
Duration: 8 Weeks weeks
Credit Hours: 3
This course examines the theory and practice of developing and presenting communication training sessions for organizations.
Duration: 8 Weeks weeks
Credit Hours: 3
This course explores common ethical dilemmas in personal and professional communication contexts. Various ethical decision-making frameworks, dialogic communication styles, and ethical case studies are emphasized to develop socially responsible and ethically sound communication strategies for diverse audiences, platforms, and situations.
Duration: 8 Weeks weeks
Credit Hours: 3
This course explores communication theories related to leadership and management in social and professional organizational contexts. Students will research, critically evaluate, and apply these frameworks to case studies where they can demonstrate their knowledge of effective leadership and management communication.
Duration: 8 Weeks weeks
Credit Hours: 3
Investigation of the tools and techniques of both qualitative and quantitative research methods used in the study of mass communication, including surveys, content analysis, experimental designs and case studies.
Duration: 8 Weeks weeks
Credit Hours: 3
In this course students examine strategic communication practices throughout the stages of a crisis and ethical considerations. Special emphasis is placed on the crisis cycle, media relationships, image restoration, ethical responses, and organizational learning.
Duration: 8 Weeks weeks
Credit Hours: 3
This course is a comprehensive study of strategic communication campaign planning with emphasis on public relations and advertising. Students combine theory and practice to develop, coordinate and evaluate advertising/public relations campaigns for key audiences.
Duration: 8 Weeks weeks
Credit Hours: 3
This course will expose students to the principles and strategies behind social media campaigns. It will discuss the interactions, channels, SEO, and social media metrics used to gauge the success of a social media campaign. Students will also examine successful social media case studies.
Duration: 8 Weeks weeks
Credit Hours: 3
This course will introduce students to skills for working with data as well as perspectives from which to think critically about the use of data in contemporary society. It will focus on three stages of working with data: collection, analysis and presentation.

Request Information

Submit this form, and an Enrollment Specialist will contact you to answer your questions.

  • *All fields required.

  • This field is for validation purposes and should be left unchanged.

Or call 833.690.1245

By submitting this form, I am providing my digital signature agreeing that Texas State University (TXST) and its agent, Risepoint, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend TXST or to purchase any other goods or services. Privacy Policy. SMS Terms.

Begin Application Process

Start your application today!

Apply Now
Apply Now

Or call 833.690.1245 833.690.1245

for help with any questions you have.