Master of Business Administration with a Specialization in Marketing Online
Grow brands – and your career – with digital marketing, consumer behavior, and strategic marketing management tools.
Program Overview
Review our online marketing MBA program
Combine proven marketing expertise and core business principles with the Texas State University MBA with a Specialization in Marketing. This 100% online program, part of the McCoy College of Business, features specialized courses in digital marketing, consumer behavior, and strategic marketing management.
Use data analytics and consumer insights to develop comprehensive marketing strategies to help brands flourish and become a more effective business leader. Add global marketing, digital marketing, analytical, and communication capabilities to your skillset. Led by a faculty of accessible and experienced industry experts, this AACSB-accredited online MBA marketing program is offered in a flexible format designed specifically for working professionals.
As a student of this MBA in Marketing online program, you will learn how to:
- Analyze complex business problems and make data-driven marketing decisions
- Create and implement marketing strategies that align with business objectives
- Enhance both written and verbal communication skills tailored for marketing contexts, including presentations and reports
- Acquire skills in digital marketing, including social media, SEO, and online advertising
- Understand and predict consumer behavior to tailor marketing strategies effectively
- Develop and manage marketing strategies in a global context, addressing international market dynamics
- Cultivate leadership skills and the ability to work effectively in teams
- Analyze complex business problems and make data-driven marketing decisions
- Create and implement marketing strategies that align with business objectives
- Enhance both written and verbal communication skills tailored for marketing contexts, including presentations and reports
- Acquire skills in digital marketing, including social media, SEO, and online advertising
- Understand and predict consumer behavior to tailor marketing strategies effectively
- Develop and manage marketing strategies in a global context, addressing international market dynamics
- Cultivate leadership skills and the ability to work effectively in teams
Also available:
We offer a variety of student-centered online degrees that can help you advance. Explore other MBA programs.
Accreditation
The McCoy College of Business at Texas State University is an accredited member of AACSB International. For more than a century, AACSB accreditation has been synonymous with the highest standards in business education. McCoy College's Department of Accounting also holds an additional AACSB accreditation. Fewer than 200 universities worldwide earn AACSB accreditations in both business and accounting.
Tuition
The tuition for our online MBA in Marketing is affordable
Tuition for the MBA with a Specialization in Marketing online program is affordable and paid by the course, so you can achieve your academic goals while remaining within your budget.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $649 | $1,947 | $25,311* |
*Tuition and fees are subject to change by legislative or Board of Regents action; changes become effective on the date of enactment. For more information, please visit https://onestop.txst.edu/cost-payments/cost-attendance.html.
Tuition breakdown
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Calendar
When to apply, when classes begin
The Texas State master's degree in marketing program is delivered in a convenient online learning format that offers maximum flexibility for working adults like you. Choose the start date that fits your goals.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 2025 | 1/13/25 | 12/30/24 | 1/6/25 | 1/13/25 | 1/13/25 | 3/3/25 | 8 weeks |
| Spring 2 2025 | 3/4/25 | 2/18/25 | 2/25/25 | 3/4/25 | 3/4/25 | 5/7/25 | 8 weeks |
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Admissions
Here are admission requirements for this MBA marketing degree online
Apply to the online MBA with a Specialization in Marketing program quickly and easily with our streamlined admission process. Review the admission requirements below and take the next step toward your professional goals.
To be eligible to earn your MBA with a Specialization in Marketing online from Texas State University, you must have the following:
- Two years or more of professional business experience
- Baccalaureate degree from a regionally accredited university
- Completed online application
- Nonrefundable application fee of $55 ($90 for international*)
- Official transcripts from each institution where course credit was granted
- Resume/CV outlining education, professional and technical achievements, scholarships/grants, publications/presentations, other accomplishments
- Statement of purpose outlining the applicant’s interest in the program and a description of the applicant’s three most significant accomplishments
- Two letters of recommendation from sources able to assess the student’s ability to succeed in graduate school
- GPA and GMAT/GRE Requirement:
- GMAT/GRE not required for applicants with a GPA of 3.5 or higher
- For applicants with GPA below 3.5, official GMAT or GRE (general test only) with competitive scores will be required for consideration
- Approved English proficiency exam score:
- Applicants are required to submit an approved English proficiency exam score that meets the minimum program requirements below unless they have earned a bachelor’s degree or higher from a regionally accredited U.S. institution or the equivalent from a country on our exempt countries list.
- Official TOEFL iBT scores required with a 78 overall and minimum individual module scores of
- 19 listening
- 19 reading
- 19 speaking
- 18 writing
- Official PTE scores required with a 52 overall
- Official IELTS (academic) scores required with a 6.5 overall and minimum individual module scores of 6.0
- Official Duolingo scores required with a 110 overall
- Official TOEFL Essentials scores required with an 8.5 overall
- Redact your social security number every time it appears, but do not make additional alterations
- Include front pages and back pages as well as the transcript legend
- Combine multiple pages and/or multiple transcripts into one PDF
- Arrange all pages in the correct order
- Remove any encryption/password protections
You have the opportunity to upload copies of your official transcripts during the application process (not print-outs, grade reports, advising transcripts or transcripts stamped "unofficial"). You can accomplish this by ordering or requesting your official transcripts from your university registrar, opening the documents, and scanning them into one PDF file. Please follow the instructions below when uploading your documents:
Electronic transcripts can be sent to Texas State University graduate admissions at [email protected].
Official transcripts can be mailed to:
TXST One Stop
Texas State University – Graduate Admissions
601 University Dr.
San Marcos, TX 78666
*Texas State defines an international student as anyone who is in a non-immigrant visa status, including H-1B visa holders. If you are not a U.S. citizen, permanent resident, refugee, or asylee, you would be classified as an international student and should complete the international application for admission.
Admission Requirements
- Minimum 2.75 GPA
- Bachelor’s degree from a regionally accredited university
- Resume detailing professional experience
Courses
Take a peek at the curriculum for this marketing MBA program
To graduate from the MBA in Marketing online degree program, you must complete a total of 39 credit hours, including 30 credit hours of core courses and nine credit hours of elective courses.
Students must take the following courses:
